SKILLS IN THIS LANE
Performance reporting
A/B Testing
Market Research
Google Ads
WORK THAT LIVES HERE
MARKETING COORDINATOR
Social Media Metric Database
Built a full KPI database tracking 2025 post data. Established median benchmarks for 2026 planning.
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MARKETING COORDINATOR
Google Ads – Paid Search
Ran paid search campaigns across 7 northeastern markets.
MARKETING INTERN
Review Funnel Implementation
Introduced involve.me to increase 5-star reviews – grew review volume by 22%.
MARKETING COORDINATOR
Implemented & A/B Tested AI-gen Videos
Introduced Synthesia.ai – increasing SEO by attaching videos to resource articles. A/B tested different formats and styles of video to asses customer approval.
MARKET ANALYST
Corcoran Case Center Competition
Researched veteran amenities, demographics & housing market factors. Placed 4th nationally.
TREASUERER
Managed $1.1m Budget
Composed yearly Student Senate budget – approved & denied club requests for funds according to bylaw fit.