RESULTS THAT REQUIRED BOTH SIDES
28%
Engagement rate increase from data-backed content calendar
34%
Impression increase from
persona-based marketing plan
$175k
Raised for RWU Skatepark through creative proposals & pitching
WHAT THIS LOOKS LIKE IN PRACTICE
MARKETING COORDINATOR
2026 Social Media Calendar
Built content library based on data – used creative instinct and brand awareness to shape tone & format for each platform.
PRESIDENT / FOUNDER
Raising 175k+ Toward a Skatepark
Strategically targeted high profile donors and skateshops – drafting tailored proposals to each potential contributor.
MARKETING INTERN
Marketing Plan – ​Persona Ideation
Researched and developed key personas – developed marketing plan based around their behaviors, values, etc.
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CREATIVE STRATEGIST
Copy Based on Previous Winners
Analyzed hours of previous winning scripts to determine section length and style – influencing final script & placing 1st.
*Not linked due to company policy